Product Image

THE ART AND BUSINESS OF TEACHING YOGA

The Yoga Professional's Guide to a Fulfilling Career

Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals. You’ll learn to:

• build a loyal student base
• plan dynamic classes
• optimize your own practice
• become more financially stable
• maintain a marketing plan
• use social media effectively
• create a unique brand identity
• inspire even more students to embrace yoga

3 Ways Yoga Teachers Can Stand Out from the Crowd with Amy Ippoliti

Endorsements

“The comprehensive, nuts-and-bolts guide for a sustainable, successful, and fulfilling yoga teaching career.”
Rod Stryker, author of The Four Desires

“Amy Ippoliti and Taro Smith are the ultimate power duo when it comes to combining the worlds of yoga, teaching, and business.”
Kathryn Budig, author of The Women’s Health Big Book of Yoga

“This book will now be required reading for all my teacher training programs!”
Jason Crandell, Yoga Journal contributing editor

“This much-needed resource lays out the fundamentals of teaching yoga in a real and approachable way....I thought I would never be interested in a ‘business’ book, but I picked up this book and couldn’t put it down. It is a great read from start to finish.”
Colleen Saidman Yee, author of Yoga for Life