Building Your Business the Right-brain WayBy: Jennifer Lee


This book covers all aspects of building a business for the creative entrepreneur, including: creating products and prototypes; hiring employees; finding the right consultants or contractors; social media and online promotions; packaging your business or your product; advertising; generating new ideas; evaluating progress; planning for the future; budgets and profit and loss statements.

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“Shows you how to put your right-brain strengths to work in a successful business, and does it in a way that’s playful and fun.”
— Daniel H. Pink , author of A Whole New Mind
“This book shines a brilliant light onto HOW to make it all REAL. Jennifer Lee’s book is an inspiring combination of kindness, fun, and extremely practical wisdom. You’ll be able to engage meaningfully with your perfect customers and create unique products and programs — and make real money from your very real unique gifts.”
— SARK , author and artist of Succulent Wild Woman ,
“You’ll walk away from this book feeling empowered, motivated, and ready to accomplish your biggest creative business goals.”
— Kari Chapin , author of The Handmade Marketplace
“Many creatives get tripped up when it comes to the tactics of running and growing a business. Good news: they can now turn to Jennifer Lee’s refreshing new book for practical guidance that speaks their own language. Her visual approach makes even the more left-brain activities — like sales and marketing — achievable and even fun.”
— Chris Guillebeau New York Times bestselling author of The $100 Startup
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