Christine Arena is the former managing director of Polese Clancy, a former strategy director for Zentropy Partners, and the co-founder of several businesses. She currently heads an initiative that helps companies develop innovative and profitable corporate responsibility programs. She has over a decade of experience leading consumer research, trend forecasting, and marketing initiatives for a range of start-up and Fortune 1000 brands. She is a founding member of the Spirit in Business World Institute and an associate member of the Center for Business Ethics. Arena's work has appeared in BrandWeek, Adweek, and The New York Times. She holds a master's degree in cultural anthropology from NYU and lives in the San Francisco Bay Area. Her website is www.causeforsuccess.com.
