William Whitecloud's association with magic can be traced back to his childhood in the small African country of Swaziland, where he was immersed in the supernatural worldview of the tribespeople around him. This association was reinforced when he immigrated to Australia in 1983 and began speculating in global financial money markets, using profoundly esoteric methods for predicting market movements.
Over time William's attention shifted from observing phenomena at work outside himself to finding ways he could practically apply magic to creating what truly mattered to him in his own life. This search brought him into contact with the alchemical principles of Hermetic Philosophy and the ideas of Robert Fritz, founder of Technologies for Creating. Within months, William had begun to study and teach these superbly effective modalities for reconnecting with and manifesting what is truly important to the human spirit.
In 1996 William founded the Living from Greatness program, dedicated to empowering participants to discover and live their authentic natures and purposes. Through his involvement in the program, he has worked one-on-one with hundreds of individuals over periods of two to three years, coaching them in bringing their dreams into reality. His search to discern the essence of what it takes for people to connect with and live from their creative spirits forms the basis of this, his first book, The Magician's Way.
William lives in Byron Bay, Australia, one of the most creative and loving communities in the world, where he devotes his time to coaching, writing, enjoying his young family, and letting life unfold by magic.
